Raising £5,500 in 6 Months: Clanfield FC’s Sponsorship Success Story with SNAP
Clanfield Football Club, a proud community-driven club in Hampshire, recently achieved remarkable success by partnering with SNAP.
As an FA Charter Standard Community Club, the club provides training for all ages and abilities, with teams competing in leagues such as the Hampshire Premier League, Wyvern League, Portsmouth Youth League, and Hampshire Girls Youth League. With teams spanning from U7 to U18 and open-age groups, Clanfield FC has also proudly offered dedicated girls’ teams since 2010.
-
£
Funding raised in 6 months -
%
Increase in sponsorship revenue -
%
Return on investment
“We went from having zero to five sponsors with SNAP, leading to extra sponsorship of £8,000 a year.”
The challenge
As a volunteer-run club, Clanfield FC historically relied on modest community donations to support its operations. With yearly operating costs reaching £20,000, maintaining facilities and attracting new talent became challenging.
Last season, Clanfield FC raised just £500 in sponsorship, and without significant funds, the club struggled to promote players and retain those with higher ambitions impacting growth and retention across teams.
How SNAP transformed the club’s sponsorship approach
When Clanfield FC joined SNAP, they received invaluable mentoring that helped reframe their approach to sponsorship. Instead of only focusing on acquiring new donations, SNAP guided Clanfield FC in developing sponsorship packages that aligned with partner goals and would lead to more mutually beneficial relationships.
The partnership provided Clanfield FC with several advantages that went beyond traditional fundraising efforts, including:
-
Improved brand visibility for sponsors
SNAP helped Clanfield FC design sponsorship opportunities that offered value to local businesses. Sponsors benefited from exposure across the club's digital platforms and community events, reaching an audience of over 3,000 followers with Clanfield FC's content online.
-
Community engagement and positive associations
By aligning sponsorships with community objectives, Clanfield FC could attract businesses that valued community involvement. Sponsors enjoyed increased visibility through local signage, online shout-outs, and in-person event participation, enhancing their brand's association with positive community impact.
-
Custom sponsorship opportunity packages
With SNAP's guidance, Clanfield FC was able to create customised sponsorship packages, ranging from brand exposure at matches to corporate social responsibility (CSR) opportunities. The club's ability to match sponsor needs with impactful engagements proved instrumental in attracting longer-term, committed partners.
“SNAP changed the way we approached sponsorship. We went from asking for donations to asking, 'What does success look like for your business, and how can we help achieve it?”
The key results
After six months on SNAP, Clanfield FC increased its sponsorship revenue by an impressive £5,000. This significant improvement enabled the club to raise money towards it’s operational costs, whilst also paving the way for future growth.
With increased sponsorship revenue, Clanfield FC now has the resources to support additional programming and upgrading facilities that will ultimately enable the club to reach even more players and the surrounding community.
“The transformation was night and day. SNAP's mentorship helped us double down on providing value to sponsors, resulting in increased visibility and community support.”
Strengthening community outreach and impact
As a result, Clanfield FC has been able to expand its reach and can now plan more events for their local community, such as golf days and youth tournaments.
With SNAP’s continued support, Clanfield FC now aims to improve its infrastructure and ultimately secure its own dedicated ground. The club’s commitment to inclusivity, offering programmes for boys, girls, and mixed teams, has grown, thanks to the reliable income stream generated through SNAP’s sponsorship model.
“Our goal is to have a place we call home, which will support our long-term aspirations.”
Managing future plans with SNAP
The partnership between Clanfield FC and SNAP has set a strong foundation for the club’s future. By aligning sponsorship packages with local business goals, Clanfield FC not only increased its revenue but also reinforced its bond with the community.
“SNAP has been essential in helping us grow. With their guidance, we've been able to make a genuine difference, not only for the club but for our community.”
