A £4,650 Turnaround: How Woodbridge Cricket Club Achieved a 1,450% Sponsorship Boost with SNAP

The challenge: Replacing “cup-in-hand” sponsorship

Year after year, the Woodbridge Cricket Club faced token sponsorship from local businesses. They were using uninspiring methods and seeing comparable results, with a sponsorship trickle that barely sustained them through the year.

The club would write emails or letters and send them to local companies, introducing their club and asking for the business to sponsor them. It was tedious work with little hope of reward. And it wasn’t working: in 2023, only 2 companies pledged sponsorship to the club.

It wasn’t easy to maintain a winning attitude when his emails went unnoticed and ignored. The club felt downbeat about their sponsorship prospects and frustrated that they couldn’t update their equipment or kit due to lack of funds.

2023’s fundraising efforts yielded just £300. Meanwhile, the club’s maintenance equipment was failing, and their uniforms were only getting shabbier. The club needed to combat their down-at-heel optics with a better solution.

How SNAP’s game-changing software turned it around for Woodbridge

The club signed up with SNAP, and in 10 minutes, their profile was live. Their dedicated onboarding specialist coached them on how to position their club and communicate more effectively with prospective sponsors.

Shifting how they think about sponsorship

Before SNAP, Woodbridge didn’t think of club sponsorship as a two-way street. But in the SNAP onboarding process, Woodbridge learned to reposition their solicitations so they showcase the mutual benefits of sponsorship.

Instead of just asking for money, they’ve started to think of their club as having value to offer to sponsors in return, and that attitude has changed how sponsors view them, too.

Targeting new and bigger brands

In previous years, the club would have focused their fundraising efforts on the pubs they went to after training. They didn’t see how club sponsorship would be valuable to other local businesses or bigger brands.

But thanks to SNAP’s ROI feature, the club started to understand that sponsorship is about more than getting help to buy new kit—it’s an advantageous investment for companies that will give them a revenue return.

Woodbridge is a small but successful cricket club with an active social media following. Those assets make them a valuable investment for sponsoring companies, and SNAP helped the club realise that potential.

The result: Partnering with SNAP yielded thousands of pounds and an impressive club profile

Woodbridge Cricket Club has seen enormous sponsorship success with SNAP. They’ve moved from just 2 sponsors to 21 in the space of 12 months, and they’ve grown their sponsorship amount from £300 to £4,650. That money has been reinvested by the club to purchase long-overdue items like training equipment and new machinery for the grounds.

Seeing higher returns in less time

Before SNAP, club members wasted hours writing and sending emails that were ignored or went straight to spam folders. With SNAP, the club’s sponsorship efforts bring in a far higher return.

Professional contracting and templates

The club’s correspondence and contracts are more professional, too. SNAP makes it easy to generate binding, professionally-worded contracts. The app coordinates correspondence design and suggests templated wording, so every communication from the club to their sponsors looks more polished and up-market.

Looking to a brighter club future

Using SNAP, the Woodbridge Cricket Club can grow their club and compete on sound financial footing. They’ve changed the way they value themselves, and they now know that their club is an asset to their community.