Video Course: Lesson 1

Get your club
sponsor-ready and
build a winning
proposal

Get your club sponsor-ready and craft a proposal that stands
out. Learn how to present your value, avoid common pitfalls,
and choose the right format so sponsors say “yes” faster.

  • Short, easy-to-watch modules
  • Created for grassroots clubs
Lesson 1: Get your club sponsor-ready and build a winning proposal
Beginner
1hr 4min
11 Modules
Free Access
Start Lesson #1

Lesson Structure

11 Modules | 1hr 4min total length

Module 1
Welcome & Housekeeping
Waiting for attendees to join
How to use the chat for questions during the session
Module 2
Introduction & Goals of the Session
Waiting for attendees to join
How to use the chat for questions during the session
Overview of session topics and guest speaker
Module 3
Challenges with Traditional Sponsorship Proposals
Print vs digital formats
Limitations of printed brochures (cost, limited updates, distribution reach)
Volunteer constraints and skill mismatches
Documentation becoming outdated quickly
Problems with inconsistent or legacy pricing in old proposals
Module 4
Value Creation in Sponsorship
Moving beyond “lick and stick” logo placements
Understanding sponsor objectives
Example: NFU Mutual goodie bags & branded water bottles
Example: A-Plan Insurance football goal challenge with education and data capture
Return on Investment (ROI) vs Return on Objectives (ROO)
Asking sponsors what success looks like in 12 months
Module 5
Setting Realistic Sponsorship Goals
Avoiding “go for gold” high upfront fees
Example: estate agent partnership growing from £5k to £22.5k in first year through smart activation and revenue-sharing
Alternative approach: sponsorship raffle model for quick, low-effort fundraising
Module 6
Balancing Complexity & Simplicity
When to choose simple approaches over elaborate activations
Importance of matching the method to club capacity
Module 7
How Snap Sponsorship Addresses Common Problems
Ready-made activation library and case studies
CRM tools and value calculators for ROI pitches
Social media scheduling & automation for sponsor posts
Contracting tools for professionalism and security
Integrated payment options for quicker transactions
Module 8
Guest Speaker: Lee Jones Success Story
Challenges before Snap: no formal system, time-consuming admin, lost opportunities
Snap’s impact: automation, instant contracts, direct payments, pre-built ROI emails
Results: Over £38k raised in sponsorships (over £40k including player sponsorships) with minimal in-season effort
Module 9
Live Snap Platform Walkthrough
Club profile pages as living proposals
Browsing & buying sponsorship assets online
Using the activation library by industry type
CRM pipeline and ROI calculations
Social media post scheduling with pre-loaded sponsor branding
Contract creation & activation planning
Sponsor checkout process for instant payment
Module 10
Key Takeaways
See value through the sponsor’s eyes
Deliver engaging activations that encourage action
Structure deals for shared risk and long-term growth
Module 11
Q&A & Prize Draw
Multi-sport club setup
Minimum club size for Snap
Access for multiple committee members
Guarantee & subscription model (£19.95/month)
Winner of free 12-month Snap profile announced

FAQs

Clubs create a profile that showcases their unique strengths and values. This profile is then visible to potential sponsors. Our platform also offers guidance on how to reach out to local businesses for additional sponsorship opportunities.

Yes! SNAP supports a wide range of grassroots sports clubs at every level across the UK.

With SNAP, you can connect with various sponsors, including local businesses, regional companies, and larger national brands. These are made of a mixture of organisations that can contact you and those you can contact.

Next lesson in the course

Lesson 2: Securing sponsorship from local businesses

Learn how to approach local businesses, create engaging activations, and set clear expectations to turn first-time sponsors into long-term partners. Build trust and deliver real value for local businesses.

8 modules
62 mins
Beginner

Start securing sponsorship for your
grassroots club in weeks, not seasons

Take the hassle out of finding, managing, and retaining
sponsors with a platform built specifically for grassroots sports.
Trusted by thousands of grassroots clubs across the UK.