Video Course: Lesson 2

Securing grassroots sponsorship from
local businesses

Learn how to approach local businesses, create engaging
activations, and set clear expectations to turn first-time
sponsors into long-term partners. Build trust and deliver
real value for local businesses.

  • Short, easy-to-watch modules
  • Created for grassroots clubs
Lesson 2: Securing grassroots sponsorship from local businesses
Beginner
1hr 2min
8 Modules
Free Access
Start Lesson #2

Lesson Structure

8 Modules | 1hr 2min total length

Module 1
Introduction and Overview
Welcome and session goals
Mark's personal experience with sponsorship in grassroots clubs
Transitioning to Scott’s story at Woodbridge Cricket Club
Module 2
Why Local Businesses Sponsor Grassroots Clubs
The importance of brand visibility and local connection
How sponsorship brings businesses into the community
Creating customer loyalty and building relationships
Networking opportunities for sponsors beyond the club
Module 3
Real-World Examples of Effective Sponsorship Activations
A-Plan Insurance: Engaging kids with a fun, educational activity
Knight Frank: Using signage and wayfinding for brand visibility
Mercedes-Benz: Offering car checks and building customer loyalty
Denton's Wealth: Creating personal connections with members
Module 4
How to Approach Local Businesses for Sponsorship
Identifying the right businesses for your club
Understanding what businesses value in sponsorship
The "land and expand" approach to securing multiple sponsors
Using referrals from existing sponsors to grow your portfolio
Module 5
Building Long-Term Sponsorship Relationships
Setting realistic sponsorship targets and expectations
The importance of regular communication and follow-ups
Ensuring sponsors feel valued and appreciated
Celebrating sponsors and delivering tangible results
Module 6
Creating Sustainable Sponsorship Models for Your Club
Finding the right balance between modest sponsorship fees and long-term value
Scaling sponsorship offerings to match club growth
Leveraging partnerships to increase both sponsor value and club revenue
Module 7
Next Steps and Action Plan for Securing Sponsors
How to identify potential sponsors in your local area
Mark's personal experience with sponsorship in grassroots clubs
Mark's personal experience with sponsorship in grassroots clubs
Module 8
Q&A and Final Thoughts
Answering common questions about sponsorship fees, renewals, and more
Upcoming webinar details and how to access the full course recordings

FAQs

Clubs create a profile that showcases their unique strengths and values. This profile is then visible to potential sponsors. Our platform also offers guidance on how to reach out to local businesses for additional sponsorship opportunities.

Yes! SNAP supports a wide range of grassroots sports clubs at every level across the UK.

With SNAP, you can connect with various sponsors, including local businesses, regional companies, and larger national brands. These are made of a mixture of organisations that can contact you and those you can contact.

Next lesson in the course

Lesson 3: Maintaining and growing grassroots sponsor relationships

Learn how to deliver on your promises and keep sponsors coming back. This lesson covers how to create valuable activations and build long-term, mutually beneficial partnerships.

8 modules
62 mins
Intermediate

Start securing sponsorship for your
grassroots club in weeks, not seasons

Take the hassle out of finding, managing, and retaining
sponsors with a platform built specifically for grassroots sports.
Trusted by thousands of grassroots clubs across the UK.