How Lepton Highlanders Cricket Club Tripled Their Sponsors with SNAP
Lepton Highlanders Cricket Club is building an inclusive cricket community in Huddersfield, welcoming players of all ages, genders, and abilities. Sponsorship income plays a vital role in helping the club grow and create more opportunities for everyone to play. With support from SNAP, they’re raising the funds needed to expand their teams and ensure cricket is accessible to all.
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Funding raised with SNAP -
increase in sponsors since launch -
New sponsors so far
“We've been using SNAP for over a month and we have managed to bring in over £1,500 from 16 different sponsors.”
The challenge
The team at Lepton Highlanders Cricket Club is dedicated to bringing the best of the sport to the wider Huddersfield community. But with other jobs and children of their own, club Secretary Laura, and newly-appointed Chairman Daniel had a lot to juggle to keep things running smoothly.
When they needed new kit or equipment, the club relied on the generosity of their members (parents of junior athletes or business owners within their membership network) to get it. It took countless hours to compose outreach emails, field WhatsApp chats, or have face-to-face conversations with potential sponsors – efforts that rarely delivered the support they hoped for.
How SNAP made
a difference
When Lepton Highlanders Cricket Club came to SNAP, they had just 4 sponsors, a time-consuming outreach approach, and a whole lot of frustration. But SNAP was ready to help, working closely with Laura and Daniel to tackle some of their biggest barriers to sponsorship.
In the past, the club was stuck reaching out to the same businesses time and time again, seeking support without really knowing how to ask or what they could offer in return. In their new approach, SNAP guided the club to reframe their perspective, showing them how sponsors can be partners, gaining real value in exchange for their financial support.
Here’s what’s changed since Lepton Highlanders Cricket Club partnered with SNAP:
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Improved visibility for the club and its sponsors
Visibility was a major hurdle for Lepton Highlanders Cricket Club. But with SNAP’s unified platform, they could suddenly extend their reach far beyond their membership circle, opening them up to sponsorship opportunities from businesses all over the county. And in return, the businesses they partnered gained a broader audience, too – featured prominently on club kit and gear, at community events, and across their digital platforms.
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Less time wasted with streamlined sponsorship management
SNAP provided Lepton Highlanders Cricket Club with expert guidance on how to use its platforms’ built-in tools and automation features, like customisable templates for creating contracts and filling out forms. With step-by-step guides and expert support, even the less tech-savvy on their team can make the most of the platform. What once would have taken hours takes just minutes to set up and schedule out – saving precious time they can use to focus on growing the club.
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Custom sponsorship packages
Rather than simply asking for general support from their membership community, Lepton Highlanders Cricket Club has learned the art of building true partnerships with their sponsors. With SNAP’s guidance, they’ve created customised sponsorship packages, offering player sponsorship, equipment and kit sponsorship, and physical branding at their cricket grounds. And with packages available from £50 up to three-figure sums, there’s something to suit every business. Matching sponsors’ needs with a wider range of sponsorship options has gone a long way in attracting long-term partnerships to the club.
“It's just given us the ability to create all the opportunities in one place… and the list just keeps growing.”
The key results
After just a few months with SNAP, Lepton Highlanders Cricket Club has increased their sponsorship revenue to £1,500. With this support, the club has been able to meet their club maintenance needs, easing the pressure to cover rising costs all on their own.
“Often, as volunteers in grassroots clubs, this is not our full-time job. We both work, we've got four children. It's really busy. So having something like this to support us and use alongside us has been really helpful.”
Players
Laura and Daniel have seen first-hand how impactful the right tools can be when it comes to sponsorship. With SNAP, Laura now has a dedicated space for each player to showcase sponsorship opportunities, making it easy to share, attract interest, and secure backing on behalf of the club. What once felt out of reach is now achievable, and their inclusive cricketing community is thriving with renewed support.
“The season hasn't even started yet, and we're well on our way – where we wouldn't normally be.”
Strengthening
community
As their sponsorship network continues to grow – and with SNAP’s continued support – Lepton Highlanders Cricket Club have the reliable income stream they need to thrive. They’ve extended their reach, inviting more players to participate in an inclusive training atmosphere, no matter their age or background. And with more of their operational needs met, there’s less pressure on club officials and members to keep things moving forward.
“We're looking at the bigger things this year that we would never have considered before.”
Other case studies
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Loughor Centurions Touch Rugby
Loughor Centurions Touch Rugby Ramp Up Funding with SNAP
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Silhillians Rugby Union Football Club
Over £40,000 Raised in a Year: Silhillians Rugby Union Football Club’s Success Story
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Saint Anthony’s Football Club
A £10,000 Transformation: Saint Anthony’s Football Club’s Success with SNAP
