Case study

Knocking Out the Competition: Flatsnout Boxing’s Success Story

Flatsnout Boxing is a tight-knit, local boxing club based in Newcastle upon Tyne. They have a strong focus on giving back to the community, but they were struggling to get potential sponsors involved to support their charity events. Head coach Paul knew the club’s image needed a revamp to help them attract more community partnerships.

250%
increase in sponsors from 2 to 7
Over £1,300
raised for charity in one night
+7
Several major sponsors secured

“With SNAP, we have a proper platform that clearly shows what’s happening, where the money goes, and what we stand for. It proves we’re genuine and not just some scam.”

Paul Fiske Head Coach at Flatsnout Boxing

The challenge

Flatsnout wanted to make great things happen both in the ring, and beyond. They started hosting regular ‘fight nights’ to raise funds to support local charities like the Soldiers’, Sailors’, and Airmen’s Families Association (SSAFA) and The Childhood Eye Cancer Trust (CHECT).

But back then, they only had two sponsors backing this venture. This was a great starting point, but they wanted to do so much more. They’d need more community support to make it happen. And to get more sponsors, they’d need to establish a strong reputation as a credible club with value to offer their partners. With more financial backing and a powerful network of sponsors, Flatsnout could not only continue their fundraising events but also expand them.

How SNAP
turned it around
for Flatsnout

When the club signed up with SNAP, they found the guidance they’d been looking for. The SNAP team helped Flatsnout grow, establishing the club as a legitimate organisation in the eyes of more, and bigger, sponsors.

Cementing their reputation

Before using SNAP, Flatsnout struggled to be seen. Paul had to go and search for sponsors himself which he found tricky. And when they did connect with sponsors, they worried that they didn’t have the kind of reputation that could seal confident sponsorships.
SNAP Boosts Club's Visibility

With SNAP, the club was able to amplify its presence, catching sponsors’ attention. And with all their details laid out on one platform, they could show potential sponsors exactly how much impact their support would have.

Paul Fiske, Head Coach at Flatsnout Boxing

“We grew from two sponsors to seven. SNAP has completely transformed our ability to attract and retain sponsors.”

The key results

SNAP has helped Flatsnout Boxing boost their visibility, grow their sponsorship network from 2 to 7, and ultimately raise more funds to support their local charities. In one fight night, Flatsnout raised £1,335 for SSAFA, an incredible achievement that will help so many.

Paul Fiske, Head Coach at Flatsnout Boxing

“Landing a major company like ODIN Tactical was huge. Without SNAP, we never would have had a shot at sponsors like that.”

Securing bigger sponsors

With SNAP, Flatsnout was able to land big sponsors like ODIN Tactical, a supplier of specialist equipment for the military. This was especially meaningful for Paul as he, his sons, and many of his friends are ex-armed forces.

Paul Fiske, Head Coach at Flatsnout Boxing

“Now I just bring my tablet, open our SNAP profile, and let it speak for itself. It shows exactly who we are, what we do, and where the funds go. That kind of credibility is invaluable.”

Drawing bigger crowds

With the additional support Flatsnout was able to secure while working with SNAP, the club was able to draw more spectators than ever to their fight night charity events.

Now, they’re bringing in around 200-300 people at a time, many of whom return to the club looking to get involved or train with Paul and the team. SNAP has helped them not only grow their charitable efforts, but they’ve become a recognisable brand in the community and increased their membership, too. And they show no signs of slowing.

Paul Fiske, Head Coach at Flatsnout Boxing

“At our last event, we had between 200 and 300 people attend. They see what we’re doing and want to get involved. SNAP hasn’t just helped with sponsorships, it’s helped grow the entire club.”

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