How Loughborough Outwoods Cricket Club Raised £1,550 with SNAP
Loughborough Outwoods Cricket Club is a volunteer-run club based in Loughborough, Leicestershire, playing in the Leicestershire League. Known for its welcoming community and grassroots values, the club has always been dedicated to creating an inclusive and thriving environment for its players and supporters. But in recent seasons, their approach to sponsorship needed a refresh, and SNAP provided the spark.
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£
Funding raised with SNAP -
New sponsors generated -
New scoreboard and vital equipment
“There was never a formal approach. It was a forgotten thing, really.”
The challenge
Like many grassroots clubs, Loughborough Outwoods CC had relied heavily on internal networks to raise sponsorship. Previous sponsorships came mostly from club members’ workplaces or friends and family, and the process was informal and inconsistent.
While there was enthusiasm, there was no structure and very little external support. In the 2023 season, the club raised just £600 from six internal sponsors. They knew they could do more, but with limited time and resources, the team needed a better system and stronger strategy to attract and retain sponsors.
How SNAP
helped unlock
real results
SNAP stepped in to help the club transform its sponsorship model. With training, tools, and a more professional presence, the club was able to redefine how it engaged local businesses and the results followed quickly.
From outreach support to building a standout sponsorship page, SNAP gave Liam and the club a system they could manage year-round, without burnout.
Here’s how SNAP supported their success:
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Professional strategy and training
The biggest game-changer? Personalised support from the SNAP team.SNAP’s training shifted the club’s approach from passive asks to value-led conversations. Instead of just seeking donations, the club could now demonstrate ROI for local businesses, making partnerships more attractive and mutually beneficial.
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A new digital storefront
The club’s new SNAP-powered webpage lets potential sponsors browse packages, understand the club’s reach, and check out on the spot no admin back-and-forth required.
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More visibility, more members
Thanks to increased business engagement and visibility, the club has been able to invest in new equipment, including a new scoreboard and upgraded pitch covers. But the impact goes beyond gear.The community connections have made it easier to attract new members, strengthening the club’s place in Loughborough’s local network.
“Our one-to-one time with George was excellent. That was the key part to help us really understand how we can deliver good sponsorship revenues for the club.”
The key results
After just one season using SNAP, Loughborough Outwoods Cricket Club more than doubled its sponsor count from 6 to 15, raising £1,550 in local sponsorship, which funded a new scoreboard and vital pitch upgrades, with overall funding increasing by over 150%.
“It’s changed our approach entirely. It’s no longer just about us, it’s about delivering value for our members and for the small businesses we work with.”
Stronger ties with local businesses
With SNAP, the club is now building relationships that they previously thought were out of reach. Instead of relying solely on internal contacts, they’ve been able to target and win support from small local businesses, opening the door to long-term partnerships.
“There are some nice quality-of-life things on there. You can see all the sponsorship packages immediately in one place.”
Community-first,
future-focused and
driving ongoing success
Beyond funding, the club now plays a more active role in the local community. Members are engaging more with local businesses, and sponsors are seeing real returns, a win-win for everyone involved. With SNAP, Loughborough Outwoods Cricket Club has found a scalable, sustainable approach to sponsorship. They’ve gained the confidence, tools, and support they need to continue growing on and off the pitch.
“Mobilising our membership to support the sponsors is the biggest thing of the whole thing.”
Other case studies
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Saint Anthony’s Football Club
A £10,000 Transformation: Saint Anthony’s Football Club’s Success with SNAP
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Woodbridge Cricket Club
A £4,650 Turnaround: How Woodbridge Cricket Club Achieved a 1,450% Sponsorship Boost with SNAP
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Clanfield FC
Raising £5,500 in 6 Months: Clanfield FC’s Sponsorship Success Story with SNAP
